One bucket of water for Tendulkar's bath!

Here's how Sachin Tendulkar, India's cricket star is promoting to conserve water. The master blaster is involved in a civic campaign that emphasises on the need to conserve water in Mumbai. The six lakes from which Mumbai gets its supply of water is unable to sustain the city's need of more than 20 million people- a perennial water shortage problem amplified last year by the less-than-average monsoon rains.

The main civic body responsible for the city's water supply, the Brihanmumbai Municipal Corporation (BMC) has to cut its water supplies and Mumbai residents are struggling to cope with water shortages. As water woes continue, the Municipal Authority wants to spread the message to Mumbai residents- use every drop of water without any wastage. Here is Tendulkar's message.

"By his own admission, using just a bucketful of water - to waste a minimum quantity of the precious liquid.

He made the admission while shooting for a half-minute social awareness message for Mumbaikars to save precious water. Mumbai suffered a monsoon deficit last year, and the Brihanmumbai Municipal Corporation (BMC) has shot the clip to spread awareness among the Mumbai residents.

Sachin advised the people they must take only that quantity of water in a glass they require to drink and not waste it.

Elaborating, Sachin also said that his family has given up the luxury of shower for taking bath. Instead, each family member used just a bucketful of water for the daily bath, an official of the BMC said.

In the ad, Sachin will stress the need to conserve water to save the city, which is already plagued by nearly 30 percent water cuts - and faces the threat of more cuts in future.
Speaking in Hindi and Marathi, Sachin will convey an identical message "Paani ki raksha, Mumbai ki suraksha" in the ad shot by Eureka Films for BMC.

The commercial, directed by Meghnath Kulkarni, is expected to hit cinemas and television screens in the next 10 days. Sachin is the BMC's brand ambassador for water conservation." Link