Sunday, September 25, 2011

Cartoon Network aims to create growth in Arabic

In Oct 2010, the American children's channel Cartoon Network launched a Cartoon Network Arabic channel- a free-to-air children's channel hoping to reach 35 million homes in the Middle East and North Africa. The free alternative to the subscription based Cartoon-Network is operated by the Turner Broadcasting offices in Dubai.

The world's first Cartoon Network Academy(CNA) in Abu Dhabi has now rolled out its inaugral batch of 12 graduates. The Academy is central to the development of local talent needed for the animation industry. The animation and gaming industry still in its nascent stage is one of the fastest growing industry in the region.


Turner’s ambition to expand the network in the Middle East and invest in local talent is necessary in order to grow the business. The diversity of the spoken Arabic dilects across the region poses challenges and creates opportunities for the animation industry.


According to a statement from Turner, Cartoon Network is available in 22 languages, across 27 separate feeds, in 166 countries and in 248 million homes worldwide.

This is not the first time that an American children' s TV show has been traslated to Arabic. Thirty years ago a local version of Sesame Street was braodcasted.

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